The Calpak connect collection was designed to bring in a younger demographic (age 16-25) while still appealing to the majority of customers. I decided to design a collection of elevated basics that while simple in design and shape, they are feature focused. What makes this collection feel younger is the color selection and the color pop lining that adds a feel of personal expression that is compelling to the target audience.
The Calpak Connect Collection
We chose 4 vibrant color ways with a surprise color lining.
Connect Laptop Duffel
Shoe Compartment
The shoe compartment is a key feature of this item to make the connect duffel a travel necessity. Shoe compartments allow for an elevated organization experience.
Removable Crossbody Strap
Designed for 2 methods of carry; the crossbody strap and the padded top handles. Allows for the user to chose how they would like to carry the duffel
Spacious Main Compartment
The duffel has a U-shaped opening that allows easy access to all items packed inside.
Trolley Passthrough
Allows the backpack duffel to slide over trolley bars for hands-free carrying.
Connect Laptop Backpack
Side Water Bottle Pockets
Large side pockets on both sides of the backpack. Allows for easy access to items such as waterbottles.
Phone Pocket
Secure zippered pocket to store valuables.
Trolley Pass Through
Allows the backpack duffel to slide over trolley bars for hands-free carrying.
Padded Laptop Sleeve
Interior padded laptop sleeve with secure elastic strap amid a false bottom.